How To Promote Yourself Shamelessly By Debbie Allen
Let's think about this ...
Not promoting yourself goes against the grain of all marketing and sales concepts! Doesn't it? If you don't promote, how will others know what you have to offer? And how can you ever be truly successful?
Let me ask you this ...
Are you passionate about what you do? Are you the expert in your field? Do you help others to receive satisfaction with your products and/or services? Do you receive wonderful testimonials from your customers and shameless fans? Sure you do! Therefore, you must tell as many people as you can about how and why you can help them. Wouldn't you like to help more people and create more satisfied customers from your products and services? If you help them, they will help you in return by supporting your success.
Are you getting it yet? ...
If so, you must tell everyone about it, and from the rooftops shout it!
Getting it RIGHT ...
Tell people what you do in a HELPFUL manner - not a self-serving manner. Don't promote just to make the sale. If you truly care about helping your customers and want to help more prospective customers, you must learn how to be a successful self-promoter - NOT a pushy sales person. Everyone enjoys BUYING things, but no one enjoys being SOLD.
5 BIG tips to developing shamefully successful self-promotion:
1. Develop a strong belief system.
Work on your personal growth as much, if not more than, your professional growth. This will help you to create better customer service, increase your self-esteem and personal success.
2. Seek out and act upon opportunities everyday.
Sometimes the most important strategies appear to be so simple we tend to ignore them. Keep your eyes open and your laser beam focus tuned in.
3. Build a strongly connected group of strategic alliances.
Co-market and connect with other businesses that have the same core customer base. Promote others like crazy - even promote your competition.
4. Ask for referrals and testimonials.
Refer others too - become a referral source. Use testimonials from your shameless fans in all your marketing materials.
5. Take your expertise to a higher level.
Discover the EXPERT within yourself by becoming a life-long learner. Absorb as much information as you possibly can about your chosen career. Develop an award-winning portfolio that is built around your expertise. Promote your expertise to the media in print, radio and TV.
Debbie Allen is an international business speaker and award-winning author of Confessions of Shameless Self Promoters. Download a free chapter
of the amazing book and sign up for a free marketing newsletter atwww.DebbieAllen.com
